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  • Are you faced with a choice about your business, marketing, communications or policy? Our research can help you because we take the time to understand your organisation, your strategy, your category and your customers, members, users, donors etc so we can design research to give you the insights you need. We use our social science training to design innovative techniques that sit beside the tried-and-tested research methods that we use for deep understanding. We provide robust, actionable interpretation of the results. We are based in Sydney and have helped small, medium and large businesses, government agencies, and not-for-profits across Australia. We also offer three specialist services: Consumer testing to test how clearly you communicate; sensory qualitative research for new product development and reformulation; and our specialist Sensemaking service. See below for more.
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Our research gives you the understanding you need to make your choice

  • Sectors

    √ Finance - insurance, investment ...

    √ Food and beverage

    √ Government

    √ The Arts

    √ Technology and infrastructure

    √ Disability and welfare

    √ Retirees

  • Methods

    Surveys

    One-on one interviews

    Ethnography

    Online communities

    Focus groups

    Semiotics

    Discourse analysis

  • People

    Customers

    Members

    Business to business

    Audiences

    Stakeholders

    Users

    General public

  • Our work

    √ Audience

      Branding

     Communications 

     Customer, user and victim experience

     Product and packaging

     Philanthropy

     Stakeholders


We have also developed some innovative techniques to solve specific business problems

  • Consumer testing

    Have you communicated clearly?

    Consumer testing tests whether people understand your written words. 

    We developed this service using our specialist linguistic expertise. It has been used by many of the largest financial services organisations in Australia.

    We have helped these organisations create and rewrite their letters, statements, disclosure documents and forms so that people understand them. Read about our trial offer here.

  • Sensemaking

    For changing and complex markets

    Our Sensemaking service is a brand new service that draws on our work with clients in changing or complex environments.

    It helps us understand how buyers and users are thinking and feeling and how their beliefs and motivations are driving the choices they make. It is relevant to organisations focusing on sustainability and lifestage changes and any market where people make complex decisions.  Read more here.

  • Qualitative sensory

    For product and service development and reformulation

    We offer a unique qualitative research method that helps businesses develop products and services to meet the sensory expectations of their customers.

    We combine our qualitative research expertise and our linguistic knowledge to identify the sensory language that consumers use to describe what they want to experience and what their senses are telling them. 

    Read more here and  here:


Examples of our work

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Organisations we have worked with recently


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