• Innovative insight from sensemaking

  • Making sense of human behaviour

  • Sensemaking testing of documents

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Our boutique agency specialises in providing clients with insights into human behaviour


    Highly-skilled qualitative and quantitative researchers working to high ethical standards. We design, conduct and and analyse business-to-business, government-to-business, government-to-citizen and business-to-consumer research.

    In our consumer research, we are original thinkers whose insight comes from understanding what people really do, and how they really think and feel. Our insights are more powerful because we link individual behaviour with Australian cultural values.

    We have new ideas based on sensemaking about how people actually make decisions such as 'wading in'. We use sensemaking to help our clients 'make sense of' the behaviour of customers, citizens, and stakeholders.

    We are also document testing experts.  We use our unique blend of linguistics knowledge, research expertise and skills in plain writing and information design to help organisations test business, regulatory and technical documents and forms.