Our client list has included the government organisations ASIC, ACCC, the Productivity Commission and the NSW Police; financial services brands like ALI Group, Industry SuperFunds, and Westpac; not-for profits such as CCNB and ZAA.
Our work has been used by governments in developing policy and by financial services firms and not-for-profit organisations in submissions to government. We have helped clients develop better targeted marketing, channel and communication strategies. We have used our linguistic and sensemaking skills to to give our clients the tools and greater confidence to create clearer communication and more suitable and desirable products.
Many of our clients come to us because their world is changing. What once seemed certain is now very uncertain. Of course, the pandemic has had much to do with this, but it is not only pandemics that cause uncertainty. New regulations in financial services, many coming into effect in 2021, are placing greater demands on our clients who ask us for insight and direction. Other clients are experiencing highly dynamic competitive marketplaces, so they have come to us for insights about new service channels or to explore rebranding options. Others are seeing changing social trends that they need to make sense of.
One of the most difficult tasks for anyone in a large organisation is knowing how to communicate complex or technical material to the general public. We see this all the time and empathise. When you are writing about legal processes, you must use precise language. We get that. The problem is that members of the general public may not understand it, so in the end you have not achieved your aim.
When people experience a gap between their expectations and reality they try to make sense of it. When they are confused or uncertain, they try to make make sense of the situation they are in.
To oive our clients insight into this very human experience, we used our social science training to design a new research technique called Sensemaking. It is perfect for any client working in changing or complex environments. It helps us understand how people are thinking and feeling and how their sense of self is driving the choices they make. Read more here .…
The years before retirement in Australia is a time of transition, that is partly behavioural but is also a search for meaning and a rethinking about identity.
Lots of changes can happen at this time. Some people cut back on their work hours, some people retire and then go back to work. The decision to retire is (of course) partly about money.