• Our research is about people, how they think and how they behave

  • We specialise in conversation-based qualitative research

  • Our focus is on sensemaking: a naturalistic way to understand decision-making

  • We combine our linguistic expertise with our research skills to pioneer consumer testing

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Boutique research.agency. Original thinkers. Social science background


    Highly-skilled qualitative and quantitative researchers working to high ethical standards. We design, conduct and analyse business-to-business, government-to-business, government-to-citizen and business-to-consumer research.

    We are original thinkers whose insight comes from our training in psychology, linguistics, sociology, anthropology, and semiotics. We design our research based on our knowledge of what people do, how they talk, and how they think and feel. 

    Our sensemaking insight: we can understand the needs, drives, perceptions and attitudes of consumers, customers, stakeholders, citizens, and business decision-makers if we recognise that they are trying to make sense of their experiences.

    We are 'consumer testing' experts.  We use our unique blend of linguistics knowledge, research expertise and skills in plain writing and information design to help organisations test how clearly they communicate in writing.    

Our qualitative research gives clients a deep understanding of people and the culture they live in.

We are trained in the social sciences and the humanities. We bring to our work a unique blend of knowledge of psychology, linguistics and semiotics.

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