• Really really insightful

  • The meaning of human behaviour

  • Making sense: how people make decisions

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We are the innovative research agency you are looking for. Contact suebell@sbresearch.com.au


    Are you looking from some fresh thinking?  We are original thinkers whose insight comes from understanding  what people do, think and experience. We draw on  the latest theories in research and have also developed our own techniques and frameworks for thinking. 

    Are you looking for highly-skilled experienced researchers working to high ethical standards? We can help you with business-to-business, government-to-business, government-to-consumer and business-to-consumer research. We use contemporary and traditional qualitative and quantitative methods.

    Do you want to make sense of human behaviour? Do you want to understand how people choose and how they make decisions, especially complex decisions like investment, or business decisions?  Do you want to understand what brands or experiences mean  - or symbolise - to people?  Contact us.

Syllabell is desk-based analysis of anything your organisation has written, based on discourse analysis.

Syllabell diagnoses how your organisation communicates through language - its 'linguistic palette'. It is also a quick way to define your competitive context through analysis of the language used on competitors' websites or social media.  This technique is for clients who want to understand what people mean as well as what they say. We are linguistics trained, so we understand how to read the words that people write or speak and understand what they mean beyond what they say. We have studied discourse analysis in depth. 

We have an ebook on discourse analysis and several blogs:



Case Study - discourse analysis of websites

Our client is planning to relaunch a significant part of their business. This client is a not-for-profit organisation with a small research budget. We are conducting an online survey to gauge customer motivations for them but there is insufficient budget to conduct any exploratory qualitative. Therefore, we conducted a discourse analysis of all the websites of a range of similar organisations worldwide. This analysis clearly revealed two very different ways to communicate the benefits of the new offering. We then tested these two ways to communicate in the survey.


Visit our Resources page for free books and webinars on these topics.

Tags: Semiotics, Discourse Analysis, Ethnography, Hybrid methods, Language

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