Sue Bell

I am a researcher. I have been called 'the best qualitative researcher in Australia' and 'an original thinker'. I call myself a 'sensemaker' because I help clients make sense of  the problems, issues, segments etc that they have asked me to research. I am also a sense-maker because I believe in the value of the sense-making perspective, described elsewhere on this site. I am a Fellow of The Research Society  and a Board Director, with a long history of promoting innovation and high intellectual and ethical standards in research.

I am conference speaker and webinar presenter. Contact me at This email address is being protected from spambots. You need JavaScript enabled to view it. if you would like to discuss how I could speak at your event.

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Susan Bell Research was established in 1994

We are:

  • A boutique market and social research insights agency 
  • Based in Sydney. 
  • Researchers who think carefully and deeply about all of our projects, because each project is unique and deserves our time and consideration.
  • Original thinkers. Expect us to be different.
  • Social scientists. We bring research expertise and academic knowledge from linguistics, literature, psychology, sociology, marketing and ethics.
  • A Research Society company partner
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We are also trainers

We can design training courses to meet your objectives, for example:

  • How to write survey questions. Training course for client-side managers who want to write better questions
  • How to moderate focus groups. Training course on how to moderate focus groups and conduct qualitative interviews
  • Semiotics & cultural insight training. An introduction to signs, codes, archetypes and rituals.

Privacy Policy

We only use your personal information for research purposes.

Laws and codes we adhere to

Susan Bell Research respects and upholds your rights under the Australian Privacy Principles contained in the Privacy Act 1988.

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