I am a researcher. I have been called 'the best qualitative researcher in Australia' and 'an original thinker'. I call myself a 'sensemaker' because I help clients make sense of the problems, issues, segments etc that they have asked me to research. I am also a sense-maker because I believe in the value of the sense-making perspective, described elsewhere on this site. I am a Fellow of The Research Society and a Board Director, with a long history of promoting innovation and high intellectual and ethical standards in research.