Who we are
- We are a boutique market and social research insights agency based in Sydney. We conduct research into audiences, customers, and stakeholders for commercial, government and not-for-profit clients.
- We offer qualitative and quantitative research, cultural insight, consultancy services, and training
- We bring research expertise and academic knowledge from linguistics, literature, psychology, sociology, marketing and ethics.
Key strengths of our qualitative research
We focus our research on understanding 'people' - we don't call them 'consumers'. We know how people use symbols to express their emotions and rituals to create meaning, and how they have a drive to make sense of their experiences.
Key strengths of our survey research
We have conducted stakeholder surveys with some of the most influential people in Australia , including CEOs of the major banks, wealthy arts donors, and senior people in government. We get results because we make sure that our surveys are short, well-written, easy to complete and designed specifically for that audience.
Key strengths of our business and technical communication research
No other agency combines our depth of knowledge about business and technical communication research with all industry standards and accreditation. We show you what readers misunderstand, why they do so, and how to write or redesign to solve those problems.
Our commitment to standards
We are members of the Australian Market and Social Research Society (AMSRS), abide by the AMSRS Code of Professional Behaviour, and have Qualified Professional Marketing Researcher (QPMR) accreditation which means that we are committed to ongoing professional development. We are ISO20252 certified which means that we have procedures and policies in place that protect our research participants and our clients.