The social sciences
We bring research expertise and academic knowledge from linguistics, literature, psychology, sociology, marketing and ethics.
Our social science backgrounds mean that we see beyond the conventional.
We think about 'people' not 'consumers'. We know that emotions and imagination define and drive our experiences, which is why we love to talk to people in our research!
We do not simply observe.
We appreciate the uniquely human gift of language. Linguistics expertise and knowledge of other communications theories are at the heart of our written communications research. We know how language works.