I love to help clients use research to develop better products and processes, and to communicate in the language of their customers.
As a researcher, my 'style' is to blend market and social methods with cultural insight and blend new thinking about the mind with best practice in research.
I started Susan Bell Research in 1994, knowing that working in a boutique agency would give me the opportunity to work on projects which suited my skill-set, and with clients and colleagues of my choosing - so I love my work!
A Fellow of both the Australian Market and Social Research Society and the Australian Marketing Institute.
A recognised authority on and highly experienced practitioner in qualitative research.
Trained in Linguistics, so I know how language works
A semiotician-researcher as well, and was the first person to use semiotics in market research in Australia.
A quantitative researcher trained in all methods.
A researcher with broad industry expertise: financial services, food & drink, government and the arts.
A blogger on best practice in qualitative research
A lecturer in qualitative analysis, semiotics, and qualitative methods
A frequent speaker at conferences, seminars and webinars.
A QPMR assessor for AMSRS.
- BA (Hons) Linguistics and English
- Graduate Diploma in Psychology
- Marketing Diploma
- QPMR accreditation from AMSRS
- Trained in plain language
- Trained in semiotics
Papers, Conferences and workshops
2016 Qualitative Analysis. AMSRS Winter School
2015 One on one interviewing. AMSRS Winter School
2014 Qualitative Analysis. AMSRS Winter School
2013 Women’s magazines as facilitators of Christmas rituals Qualitative Market Research: an International Journal. The female consumer in the 21st Century. Vol 16. Number 3
2013 10 Answers to contemporary market research questions. Book published by Esomar (Contributor: qualitative analysis)
2012. Discourse analysis and social media. Singapore MRS Conference workshop presenter
2012. Discourse analysis in qualitative research (Part 2). Festival of NewMR webinar
2012 Qualitative research analysis AMSRS Winter School workshop
2012 Babies, bathwater and behavioural economics– with Suzanne Burdon. Festival of NewMR webinar
2011 How to use semiotics in qualitative research. AMSRS Winter School workshop
2011 How to use discourse analysis in qualitative research (part 1). Festival of NewMR webinar
2010. How to conduct readability research according to the standards of professional market and social research. Published in Clarity magazine, the Journal of the international association promoting plain legal language, Issue 63
2010 Sensory semiotics, with Jodie Hill. AMSRS Conference
2007 Improving our writing by understanding how people read personally addressed household mail. Published in Clarity magazine, the Journal of the international association promoting plain legal language, Issue 57.
2007 The Truth is in there. With Suzanne Burdon. AMSRS Conference.
2007 Valuing the Visceral: the increasing importance of the rapid-affective response in assessing consumer behaviour, with Suzanne Burdon, Jane Gregory and Jo Watts. International Journal of Market Research. Vol. 49 No. 3,
2004 Valuing the Visceral: the increasing importance of the rapid-affective response in assessing consumer behaviour, with Suzanne Burdon, Jane Gregory and Jo Watts. AMSRS Conference
1994 Panel member on qualitative research. AMSRS Conference:
1993 Paper on research trends. The Australian Pharmaceutical Market Research Association.
1989 Paper on semiotics and advertising. Marketing and Semiotics Conference held at the University of Indiana
1989 Semiotics in Advertising. Winner of Best Paper: AMSRS Conference
1987 Paper on Language and qualitative research AMSRS Seminar
1987 Semiotics and advertising research - with Warwick Hoare. AMSRS Conference