Case Study: Self-service challenges

We know that many businesses aspire to self-service delivery models, but creating the right model can be a challenge.

One recent project in financial services has shown us how challenging it can be to get this right.

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Case study: membership

A membership organisation asked us to review how well they were engaging with their members,  to gain a clearer understanding of the reader base and members' reasons for belonging and engaging with their newsletter.

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Lapsed user study

During the last economic downturn one of our clients lost many customers.  There were many hypotheses about how to win them back - some said to reduce the price.

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