Self-service challenges
We know that many businesses aspire to self-service delivery models, but creating the right model can be a challenge.
Membership
A membership organisation asked us to review how well they were engaging with their members. The research objectives were to gain a clearer understanding of the reader base and members' reasons for belonging and for engaging with their newsletter.
We designed and conducted a survey for them with members, newsletter subscribers and Facebook followers. One really interesting finding was that the newsletter was a window in to the wider industry for its readers - but only half the membership read it. Members connected with the newsletter primarily as a source of information.
Lapsed user study
During the last economic downturn one of our clients lost many customers. There were many hypotheses about how to win them back - some said to reduce the price.