Methods

We use these methods

√     Surveys - online, CATI

√     Qualitative, exploratory research

  • One-on one interviews - Webcam, phone, F2F
  • Ethnography - digital and F2F
  • Online communities
  • Focus groups - online and F2F

√   Cultural insight

  • Semiotics
  • Discourse analysis

We can help you with all types of survey on any topic.

Do you want to conduct a survey?  Then we can help you design it, conduct it, analyse it and interpret it.  Examples include:

  • stakeholder surveys 
  • audience surveys
  • communications audits
  • concept tests
  • customer experience surveys
  • packaging tests
  • product tests
  • Incidence and usage and attitude surveys.

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Qualitative Research

Sue Bell has been described as one the 'prominent voices' in qualitative research globally by the Qualitative Research Consultants Association (QRCA) and  was recently  invited by QRCA to be one of only four speakers to speak at their global event The Future of Qual.

 Qualitative research is for the exploratory stage of a research project. 

  • It helps you understand  why your customers, stakeholders, audience members do or don't do something.

  • It helps you understand how to to develop an idea so that people want and can use it.

  • Do you want to understand how people are changing  in this changing landscape  - to find out all the new ways that people think and feel? Then you need qualitative research. To be exact, you need qualitative research that shows you how people are making sense of the new world they are living in.

  • Qualitative research focuses on the meaning that using (or not using) products, services and brands brings to people's lives.

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Qualitative Sensory Research

We are pioneers in consumer sensory insight using qualitative research and have helped many companies develop products that people love to eat or drink.

Our strength is our unique blend of qualitative research skills and linguistic expertise.

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For a quote or a confidential discussion about your research needs