Who we are
Susan Bell Research is a research and cultural insights agency started by Sue Bell.
Sue leads the agency with the help of Jane Gregory, Suzanne Burdon, and friends.
This is how we see ourselves:
WE ARE PEOPLE RESEARCHERS
Our combined backgrounds in linguistics, psychology, and sociology helps us understand 'people as people'. Our market and social research has helped many organisations understand how people - their customers, consumers, members and stakeholders - behave and how they think and feel. This understanding of people in 'mind, body and soul' has resulted in compelling concepts, popular products, improved services, well-positioned brands, and clear documentation.
CULTURE AND COMMUNICATIONS SPECIALISTS
Culture, cultural change, communications and communications theory are at the heart of all our work
NEW AND TRADITIONAL METHODS
We are imaginative, contemporary and professional. We combine new and traditional ways of understanding organisations, people and markets. We use mixed and hybrid methods and cutting edge research methods when they will help us help you.
We design research before we conduct, analyse and interpret it. That's how we get it right. We think deeply and carefully to make sure that the sample design and research method meet our client’s objectives. We think carefully about the right questions and how to ask them. We combine that with deep research expertise and smart strategic thinking to create beautiful research!
CLEAR STRATEGIC THINKING
We are clear thinkers. We use thinking frameworks in all of our work, drawn form across the social sciences.
We are strategic thinkers.
What’s more, we communicate in plain language.
WE ARE SYDNEY BASED
We are based in Sydney. We can conduct research across Australia and New Zealand.