What are we thinking about?
We are always exploring new ideas.
And are quite often unsure where these ideas will take us!
Currently on the table:
- Sensory branding: what it is and how to research it
- Working out how to use text analytics for open ends and qual (beyond Word Clouds)
- Developing ideas about sense-making
- Building a research suite for sensory research, because our sensory world is changing fast
- Thinking about the special research needs of not-for-profits
- Getting more out of discourse analysis
- Understanding the language of emoji
- Is it useful to use qualitative techniques on social media data?
- Exploring how rituals create customer experiences