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The crested Bellbird is our symbol. It is a native Australian bird with a  beautiful and distinctive song that can be heard across long distances. Similarly you can be assured that our excellently-crafted research will have long-lasting impact for your organisation or brand.

 


 

Situations drive consumer decision making. Here's how.

There is a common assumption that before people buy or use products or services they stop and evaluate various features of the product or service as if they lived in some kind of context-free alternative universe. This popular model in consumer research is, in our view, quite wrong and doesn't quite encompass what truly motivates consumers to make a purchasing decision.

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