We have been remote-working here for over over a decade. Jane and I are in different Sydney suburbs. Our virtual administrative assistant Heather is based on the NSW North Coast. Suzanne has been living part-time on the NSW South Coast for a few years now. We have used Zoom, Skype, Adobe Connect, Redback Conferencing - and that old technology the mobile phone. We have not only worked together this way - as an agency, we have conducted probably about a thousand interviews remotely - and several remote presentations as well for international clients. Lots of experience and our knowledge of semiotics, discourse analysis and sensemaking has given us some useful insights:
Sensemaking is about how people muddle through, working things out as they go along, to move forward as best they can. It's a theory that rejects the idea that people make decisions in some kind of context-free way. Sensemaking is also not the same as a 'journey' because when people are sensemaking the path they are on is not linear and in some cases does not even have a start point, nor an end point
What do vegetarianism and retirement have in common?
Answer 1: they are both evolving and complex consumer landscapes that people try to 'make sense' of.
Answer 2: They are both topics of upcoming conference papers of ours!
Industry Super Australia asked us to conduct some research among retirees and pre-retirees because they were preparing a submission to the Treasury Retirement Income Review and wanted to test some hypotheses about life in retirement. Their submission to the review is here including our report as Attachment 7.
Our survey for the ACCC into under-insurance in northern Australia has been published.
“The survey has been vitally important ... as it has filled important gaps in information that we could not obtain from insurers or public consultation."
At Susan Bell Research we've pioneered a new approach to qualitative research that helps us understand human behaviour in a new way. We call it Sensemaking.
Sensemaking is a framework to use in qualitative research.