Is your business communicating effectively with its customers?

Superannuation members are 'bamboozled by poor disclosure' Productivity Commission deputy chair Karen Chester says - [1]

Be honest now. You may not ‘bamboozle’ but are you guilty of any of these communication transgressions?

If yes to any of these, it is a good idea to conduct what some people call ‘consumer testing’, which means testing written communications with customers. There are two forms of testing:


[1] We are proud to say that we were part of the Consultancy team for this report

Tags: Communications, sense-making, Consumer testing, Written communications