This consumer survey was designed and distributed by Susan Bell Research and I was fortunate enough to be the pilot tester for the survey before it was made available to the public.
We have been remote-working here for over over a decade. Jane and I are in different Sydney suburbs. Our virtual administrative assistant Heather is based on the NSW North Coast. Suzanne has been living part-time on the NSW South Coast for a few years now. We have used Zoom, Skype, Adobe Connect, Redback Conferencing - and that old technology the mobile phone. We have not only worked together this way - as an agency, we have conducted probably about a thousand interviews remotely - and several remote presentations as well for international clients. Lots of experience and our knowledge of semiotics, discourse analysis and sensemaking has given us some useful insights:
Sensemaking is about how people muddle through, working things out as they go along, to move forward as best they can. It's a theory that rejects the idea that people make decisions in some kind of context-free way. Sensemaking is also not the same as a 'journey' because when people are sensemaking the path they are on is not linear and in some cases does not even have a start point, nor an end point
What do vegetarianism and retirement have in common?
Answer 1: they are both evolving and complex consumer landscapes that people try to 'make sense' of.
Answer 2: They are both topics of upcoming conference papers of ours!