The crested Bellbird is our symbol. It is a native Australian bird with a  beautiful and distinctive song that can be heard across long distances. Similarly you can be assured that our excellently-crafted research will have long-lasting impact for your organisation or brand.



Sensemaking webinar for the Research Society

I gave a webinar for the Research Society in June 2020. It is about the four different types of sensemaking and includes a case study of my work on vegetarianism. At the very beginning, you can hear me talking about an earlier event - the QRCA conference on the future of qual as I was one of the speakers.

The Research Society webinar is free and available here:

If you would like to chat about how to use sensemaking in your work, please email me  - This email address is being protected from spambots. You need JavaScript enabled to view it.



Understanding Retirees using Sense-Making

For our paper ‘Sense-making for Exploratory Qualitative Research’ for the 2018  AMSRS Conference, Suzanne and I interviewed some recent retirees about what it was like to retire. In these interviews, we tested out our new ideas about sense-making. 

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