Many people in my industry seem to assume that because people can't always give researchers answers to their direct questions ('Why do you ...?"), they have to resort to a machine to gain the insight for them.

In my view, this ignores how much researchers can learn from observing how people behave.  I don't just mean observing someone navigating an app (though that can be useful). I mean observing people do things that they had not realised they were doing and then interpreting that in the light of social science theory such as the theories of the late anthropologist Victor Turner who continues to inspire me. 

This new blog series 'Everyday rituals' is a catalogue of my thoughts surrounding the everyday rituals that are so closely entwined into our ordinary lives and how that impacts behaviour.

I will add to this sub-blog on an ad hoc basis featuring them here on my blog, on my Twitter and LinkedIn pages as well as my quarterly newsletter which you can subscribe to here.

Tags: Rituals