We have been remote-working here for over over a decade. Jane and I are in different Sydney suburbs. Our virtual administrative assistant Heather is based on the NSW North Coast. Suzanne has been living part-time on the NSW South Coast for a few years now. We have used Zoom, Skype, Adobe Connect, Redback Conferencing - and that old technology the mobile phone. We have not only worked together this way - as an agency, we have conducted probably about a thousand interviews remotely - and several remote presentations as well for international clients. Lots of experience and our knowledge of semiotics, discourse analysis and sensemaking has given us some useful insights:
Behavioural Economics has become accepted as fact by some people in the market and social research world. I am not one of those people.
I have three problems with it - to be fair I should say 'problems with applied behavioural economics':
Qualitative research has broadened - and continues to broaden - in scope as its applications and methods of delivery evolve to encompass different market trends and technologies. But is it now coming full circle?
This article is for people who want to use re-emerging qualitative research techniques like individual interviews, focus groups and online communities but who lack the experience to know what technique to use when.