The Esomar publication RWConnect has been a running a series of articles on semiotics (the RWC Semiotic Series) written by some of the world’s leading commercial semioticians. They have described the work they have been doing and its relevance to marketers. It certainly shows that semiotics is alive and well across Europe, in the UK and USA.
For our paper ‘Sense-making for Exploratory Qualitative Research’ for the upcoming AMSRS Conference, Suzanne and I interviewed some recent retirees about what it was like to retire. In these interviews, we tested out our new ideas about sense-making.
Superannuation members are 'bamboozled by poor disclosure' Productivity Commission deputy chair Karen Chester says - ABC.net.au/news [1]
Be honest now. You may not ‘bamboozle’ but are you guilty of any of these communication transgressions?
Jose Sanders, Radboud University and Henriëtte Prast, Tilburg University
The language used to describe investing in the stock market is skewed towards masculinity. It is full of metaphors that come from domains traditionally associated with, occupied by, or deemed appropriate for men.
We use the 'long interview' qualitative research technique in our research when we want the people we are talking to to think and not just tell us the first thing that comes to mind. Here are some tips on how to conduct long qualitative interviews.
A long interview is a one-on-one interview that takes at least an hour and is conversational in style. Some IDI’s (individual in-depth interviews) fall into the ‘long interview’ category, but only if they are conversational and – it has to be said – long.
Jane Gregory is a member of the Susan Bell Research Team, and our Quality Manager. She is also the Professional Standards Officer for AMSRS. In this article, she explains how AMSRS helps members like us keep up to date with the way we handle personal data. Here are some of the things we do: