Jane Gregory is a member of the Susan Bell Research Team, and our Quality Manager. She is also the Professional Standards Officer for AMSRS. In this article, she explains how AMSRS helps members like us keep up to date with the way we handle personal data. Here are some of the things we do:
Remember the people
Qualitative research is all about understanding people. That’s why clients want us to conduct it. While it is easy to remember that at the ‘data collection’ stage, it can sometimes be forgotten that qualitative analysis should be about people too.
One of the challenges is that some of the methods researchers use for qualitative analysis seems to turn the fascinating insightful people who have participated in the research into a dry list of themes. Of course, identifying the themes that have emerged from the research is important, but the best research goes beyond just themes.