The crested Bellbird is our symbol. It is a native Australian bird with a  beautiful and distinctive song that can be heard across long distances. Similarly you can be assured that our excellently-crafted research will have long-lasting impact for your organisation or brand.



Insights from document testing: how to gain attention

Are you afraid that technology has taught us all to live in a fast multi-tasking world so that your customers and stakeholders have ‘the attention span of a goldfish’?

Don’t worry. Just because many of us multitask while watching movies, that doesn’t mean that we can’t pay attention when we have a goal to achieve. I like this distinction from from Google on how people pay attention, by leaning forward, or leaning back. Whether someone ‘leans forward’ mode or ‘leans back’ mode depends on their goals at the time.

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NEWS: ASIC has published our report on direct life insurance

It's great to see that our qualitative customer experience and survey research can have such impact:

Our report describes how consumers decide to buy direct life insurance and how they decide how and what to buy. Our sense-making approach to research revealed how  some consumers struggle with their experience. These products are complex so consumer understanding of their features is often poor.

Why stakeholder surveys are different

In recent years, we have been very fortunate to be awarded some really interesting stakeholder survey projects. We love it when we win these, because they are always challenging and take a lot of collaborative effort to work through. 

The more we have conducted, the clearer it has become that we need to design very different research for stakeholders than we do for research which is among discrete samples of consumers, employees or audiences.

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