What should we do with all these images?

So much of consumer-based qualitative research these days is about visual imagery. The researcher may take their own photos or collect documents, packs and products during the fieldwork. For many projects we ask participants to upload photos, collages and videos.

The question is: what do you do with it all? You could just count them I guess, but that misses the whole point of qualitative research, which is about exploring and learning about some one else's life.

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What the Unsolved Mystery of Language Can Teach Market Researchers

This is a guest post by Chris Martin at Market Research company FlexMR. With a relentless focus on consumer experience, Chris is skilled in managing online communications. Combined with an in-depth knowledge of the digital era and a sharp analytical mind, he creatively develops the FlexMR brand in accordance with a constantly evolving industry. 

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Why services are different

Back in the mists of time when market research began, most research projects were about products. I know that in my early days as a researcher, I spent a lot of time researching jam, beer and insecticide!

Researching products is a one-sided affair: we want to know how the person buying or using the product behaves. We can't ask the product about its experience...

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