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Situations drive consumer decision making. Here's how.

There is a common assumption that before people buy or use products or services they stop and evaluate various features of the product or service as if they lived in some kind of context-free alternative universe. This popular model in consumer research is, in our view, quite wrong and doesn't quite encompass what truly motivates consumers to make a purchasing decision.

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Applause for our financial services clients!

Why are we applauding our financial services clients?

The financial services that many organisations provide to their customers are complex. These services can be difficult to understand and even harder to explain.  Some organisations have recognised this complexity, and have done all they can to ensure that their customers knew what they were buying. The regulations required them to offer a PDS or Prospectus, but they went over and above what was specifically asked for. They tested their documentation with customers.  (This is called 'consumer testing').  Those of our clients who did this - we applaud you!

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