The crested Bellbird is our symbol. It is a native Australian bird with a  beautiful and distinctive song that can be heard across long distances. Similarly you can be assured that our excellently-crafted research will have long-lasting impact for your organisation or brand.



Interviewing as mentoring: my evolving understanding of sensemaking

Sensemaking is about how people muddle through, working things out as they go along, to move forward as best they can. It's a theory that rejects the idea that people make decisions in some kind of context-free way.  Sensemaking is also not the same as a 'journey' because when people are sensemaking the path they are on is not linear and in some cases does not even have a start point, nor an end point

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Sense, senses and sensibilities

Since 2015, we have been developing a framework which captures the style of work we do here. I thought I would explain where this idea came from:


So many mainstream research agencies offer the same thing -  quant and qual and 'actionable strategic insight'. Talk about boring. All the researchers working with Susan Bell Research are generalists, and we like conducting quant and qual research of all types and (blush ..) have the skills and strategic nous to do it, but saying 'we are good at quant and qual and strategic insight' is as exciting as a restaurant saying 'we sell food'.

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Sensemaking Explained

At Susan Bell Research we've pioneered a new approach to qualitative research that helps us understand human behaviour in a new way. We call it Sensemaking.

Sensemaking is a framework to use in qualitative research.

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