Sensemaking is about how people muddle through, working things out as they go along, to move forward as best they can. It's a theory that rejects the idea that people make decisions in some kind of context-free way. Sensemaking is also not the same as a 'journey' because when people are sensemaking the path they are on is not linear and in some cases does not even have a start point, nor an end point
Since 2015, we have been developing a framework which captures the style of work we do here. I thought I would explain where this idea came from:
At Susan Bell Research we've pioneered a new approach to qualitative research that helps us understand human behaviour in a new way. We call it Sensemaking.
Sensemaking is a framework to use in qualitative research.
Industry Super Australia asked us to conduct some research among retirees and pre-retirees because they were preparing a submission to the Treasury Retirement Income Review and wanted to test some hypotheses about life in retirement. Their submission to the review is here including our report as Attachment 7.