Consistent with our theme of 'sense, senses and sensibilities', we do a lot of one-on-one interviewing at Susan Bell Research. I do love one-on-one interviewing because you get to know people in a way that you never can in a group discussion, whatever the format.
Here is a brief summary of the one-day course that I gave on one-on-one interviewing at the AMSRS Winter School in July 2015.It was really interesting to learn that many of the course delegates are doing more and more one-on-one interviews by phone rather than face to face, with relatively little use of technology, so far anyway.
I ran a course at AMSRS Winter School yesterday and came away very impressed with the next generation of market and social researchers.
Our topic was one-on-ones, so we mostly talked about qual. Several people there had just a few years' experience in research yet they seemed fully cognizant of the whole range of qual techniques, and had used many of them. Not only that, they were very committed to choosing the right method for the objectives and maintaining very high ethical standards - raising topics such as privacy, confidentiality, and dealing with sensitive issues. I was impressed.
According to the GRIT survey, mobile (or 'digital') ethnography is one of the top 20 emerging techniques in 2014.
Sue and Lynne Freeman started experimenting with digital ethnography last Christmas. Here, Lynne talks about what was learnt.