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The Art of the Long Interview

We use the 'long interview' qualitative research technique in our research when we want the people we are talking to to think and not just tell us the first thing that comes to mind. Here are some tips on how to conduct long qualitative interviews.

What is a ‘long interview’?

A long interview is a one-on-one interview that takes at least an hour and is conversational in style.  Some IDI’s (individual in-depth interviews) fall into the ‘long interview’ category, but only if they are conversational and – it has to be said – long.

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How we handle personal data

Jane Gregory is a member of the Susan Bell Research Team, and our Quality Manager. She is also the Professional Standards Officer for AMSRS. In this article, she explains how AMSRS helps members like us keep up to date with the way we handle personal data. Here are some of the things we do:

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Qualitative Analysis Skills: A Primer Part 2

Remember the people

Qualitative research is all about understanding people.  That’s why clients want us to conduct it.  While it is easy to remember that at the ‘data collection’ stage, it can sometimes be forgotten that qualitative analysis should be about people too.

One of the challenges is that some of the methods researchers use for qualitative analysis seems to turn the fascinating insightful people who have participated in the research into a dry list of themes. Of course, identifying the themes that have emerged from the research is important, but the best research goes beyond just themes.

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Advice from a machine learning specialist: think about the ethics

 ‘Despite all the hype, machine learning is not a be-all and end-all solution. We still need social scientists if we are going to use machine learning to study social phenomena in a responsible and ethical manner.’

 

I came across this quote in an article in Communications of the ACM[1][2] by machine learning specialist Hanna Wallach. The article is called ‘Computational Social Science ≠Computer Science+ Social Data’.

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Safeguard Your Files Against Ransomware

 

At Susan Bell Research our clients increasingly ask how secure our systems are. Can we encrypt data? Yes we can. Do we have a risk management policy? Yes we do. We are lucky that we have our own IT Security specialist 'on staff'. Les Bell, Adjunct Lecturer in Cryptography and Information Security at Macquarie University and member of the Optus Macquarie University Cyber Security Hub, has written this piece about how to protect ourselves from what is probably the biggest cyber security threat faced by small and medium enterprises in Australia: ransomware.

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