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Call them vendors, they will sell

The message of this blog is that the recent trend to calling researchers and agencies 'vendors' is bad for research. 

Call them vendors they will sell; call us research designers and we will think.

Clients keep telling researchers they are doing too much selling and not enough thinking. Three examples:

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The Tone Analyzer service helps individuals understand the linguistic tones of their writing

Further to my earlier blog on text analytics, I have just discovered this - IBM Watson combining content analysis with tone analysis.  Very clever.

 "The Tone Analyzer service helps individuals understand the linguistic tones of their writing. The service uses linguistic analysis to detect and interpret emotional, social, and writing cues that are located within the text. The service also offers rhetorical suggestions for an author to improve the intended tone of their message.

http://www.ibm.com/smarterplanet/us/en/ibmwatson/developercloud/tone-analyzer.html

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