Sensemaking is about how people muddle through, working things out as they go along, to move forward as best they can. It's a theory that rejects the idea that people make decisions in some kind of context-free way. Sensemaking is also not the same as a 'journey' because when people are sensemaking the path they are on is not linear and in some cases does not even have a start point, nor an end point
This is our Bellbird blog
What do vegetarianism and retirement have in common?
Answer 1: they are both evolving and complex consumer landscapes that people try to 'make sense' of.
Answer 2: They are both topics of upcoming conference papers of ours!
Industry Super Australia asked us to conduct some research among retirees and pre-retirees because they were preparing a submission to the Treasury Retirement Income Review and wanted to test some hypotheses about life in retirement. Their submission to the review is here including our report as Attachment 7.
Our survey for the ACCC into under-insurance in northern Australia has been published.
“The survey has been vitally important ... as it has filled important gaps in information that we could not obtain from insurers or public consultation."
At Susan Bell Research we've pioneered a new approach to qualitative research that helps us understand human behaviour in a new way. We call it Sensemaking.
Sensemaking is a framework to use in qualitative research.