We call our approach to cultural insight en-symbol to capture two crucial ideas.
One of the things we like to do most is to help organisations communicate clearly. So we do a lot of testing of organisational communications of various kinds such as disclosure documents, fact sheets, labels and the like. We always advise our clients that 'understanding' involves more than just understanding the words. This paper on nutrition claims supports our view. Based on our insights and supported by the evidence in the study described in the paper, here are three tips for testing labels, fact sheets and claims.
Ever the language-obsessed researcher, I spent some of my summer break studying the language of emoji! It seems to me to be a useful skill for researchers to learn how emojis are used and how we should interpret them.
Research News recently featured the books that inspired five AMSRS Fellows including me. These are mine and I think they speak volumes (pun intended) of the kind of work that I personally do. They are symbolic in fact! My other team members Suzanne Burdon and Jane Gregory and others who join us from time to time also bring their own special skills to our projects.
Consistent with our theme of 'sense, senses and sensibilities', we do a lot of one-on-one interviewing at Susan Bell Research. I do love one-on-one interviewing because you get to know people in a way that you never can in a group discussion, whatever the format.
Here is a brief summary of the one-day course that I gave on one-on-one interviewing at the AMSRS Winter School in July 2015.It was really interesting to learn that many of the course delegates are doing more and more one-on-one interviews by phone rather than face to face, with relatively little use of technology, so far anyway.