Back in the mists of time when market research began, most research projects were about products. I know that in my early days as a researcher, I spent a lot of time researching jam, beer and insecticide!
Researching products is a one-sided affair: we want to know how the person buying or using the product behaves. We can't ask the product about its experience...
I had great fun talking to Kevin Gray and David McCaughan on their MR Realities podcast about Semiotics 'the problem child of qualitative research'
You can listen to the full podcast Here
What did you gain from this podcast? Do you think that culture does your thinking for you? Is semiotics really the problem child of qual research? I'd love to hear your feedback!