Ever the language-obsessed researcher, I spent some of my summer break studying the language of emoji! It seems to me to be a useful skill for researchers to learn how emojis are used and how we should interpret them.
Research News recently featured the books that inspired five AMSRS Fellows including me. These are mine and I think they speak volumes (pun intended) of the kind of work that I personally do. They are symbolic in fact! My other team members Suzanne Burdon and Jane Gregory and others who join us from time to time also bring their own special skills to our projects.
Consistent with our theme of 'sense, senses and sensibilities', we do a lot of one-on-one interviewing at Susan Bell Research. I do love one-on-one interviewing because you get to know people in a way that you never can in a group discussion, whatever the format.
Here is a brief summary of the one-day course that I gave on one-on-one interviewing at the AMSRS Winter School in July 2015.It was really interesting to learn that many of the course delegates are doing more and more one-on-one interviews by phone rather than face to face, with relatively little use of technology, so far anyway.
Back in the mists of time when market research began, most research projects were about products. I know that in my early days as a researcher, I spent a lot of time researching jam, beer and insecticide!
Researching products is a one-sided affair: we want to know how the person buying or using the product behaves. We can't ask the product about its experience...
You can listen to the full podcast Here
What did you gain from this podcast? Do you think that culture does your thinking for you? Is semiotics really the problem child of qual research? I'd love to hear your feedback!
This is a guest post by Chris Martin at Market Research company FlexMR. With a relentless focus on consumer experience, Chris is skilled in managing online communications. Combined with an in-depth knowledge of the digital era and a sharp analytical mind, he creatively develops the FlexMR brand in accordance with a constantly evolving industry.