I had great fun talking to Kevin Gray and David McCaughan on their MR Realities podcast about Semiotics 'the problem child of qualitative research'
You can listen to the full podcast Here
What did you gain from this podcast? Do you think that culture does your thinking for you? Is semiotics really the problem child of qual research? I'd love to hear your feedback!
This is a guest post by Chris Martin at Market Research company FlexMR. With a relentless focus on consumer experience, Chris is skilled in managing online communications. Combined with an in-depth knowledge of the digital era and a sharp analytical mind, he creatively develops the FlexMR brand in accordance with a constantly evolving industry.
A few weeks ago, Jane, Suzanne and I caught up in beautiful Gerroa on the NSW South Coast for a workshop on the semiotics of wellness and well-being. We wanted to identify how ideas of wellness and well-being are currently expressed in Australian culture. Gerroa proved to be an inspirational spot! We found that marketers of wellness products should bear in mind that there are at least 4 different interpretations of what this word and concept mean swirling around in Australian material and visual culture.