The crested Bellbird is our symbol. It is a native Australian bird with a  beautiful and distinctive song that can be heard across long distances. Similarly you can be assured that our excellently-crafted research will have long-lasting impact for your organisation or brand.



What the Unsolved Mystery of Language Can Teach Market Researchers

This is a guest post by Chris Martin at Market Research company FlexMR. With a relentless focus on consumer experience, Chris is skilled in managing online communications. Combined with an in-depth knowledge of the digital era and a sharp analytical mind, he creatively develops the FlexMR brand in accordance with a constantly evolving industry. 

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Did you know there are least 4 different expressions of wellness?

A few weeks ago, Jane, Suzanne and I caught up in beautiful Gerroa on the NSW South Coast for a workshop on the semiotics of wellness and well-being. We wanted to identify how ideas of wellness and well-being are currently expressed in Australian culture. Gerroa proved to be an inspirational spot! We found that marketers of wellness products should bear in mind that there are at least 4 different interpretations of what this word and concept mean swirling around in Australian material and visual culture.

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