images/blogimages/Bellbird-BLOG-2.jpg
The crested Bellbird is our symbol. It is a native Australian bird with a  beautiful and distinctive song that can be heard across long distances. Similarly you can be assured that our excellently-crafted research will have long-lasting impact for your organisation or brand.

 


 

Tips for remote working and interviewing

We have been remote-working here for over over a decade.  Jane and I are in different Sydney suburbs. Our virtual administrative assistant Heather is based on the NSW North Coast. Suzanne has been living part-time on the NSW South Coast for a few years now. We have used Zoom, Skype, Adobe Connect, Redback Conferencing - and that old technology the mobile phone.  We have not only worked together this way - as an agency, we have conducted probably about a thousand interviews remotely - and several remote presentations as well for international clients.  Lots of experience and our knowledge of semiotics, discourse analysis and sensemaking has given us some useful insights:

Continue Reading

Print Email

Interviewing as mentoring: my evolving understanding of sensemaking

Sensemaking is about how people muddle through, working things out as they go along, to move forward as best they can. It's a theory that rejects the idea that people make decisions in some kind of context-free way.  Sensemaking is also not the same as a 'journey' because when people are sensemaking the path they are on is not linear and in some cases does not even have a start point, nor an end point

Continue Reading

Print Email

Sensemaking Explained

At Susan Bell Research we've pioneered a new approach to qualitative research that helps us understand human behaviour in a new way. We call it Sensemaking.

Sensemaking is a framework to use in qualitative research.

Continue Reading

Print Email