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The crested Bellbird is our symbol. It is a native Australian bird with a  beautiful and distinctive song that can be heard across long distances. Similarly you can be assured that our excellently-crafted research will have long-lasting impact for your organisation or brand.

 


 

How we handle personal data

Jane Gregory is a member of the Susan Bell Research Team, and our Quality Manager. She is also the Professional Standards Officer for AMSRS. In this article, she explains how AMSRS helps members like us keep up to date with the way we handle personal data. Here are some of the things we do:

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Advice from a machine learning specialist: think about the ethics

 ‘Despite all the hype, machine learning is not a be-all and end-all solution. We still need social scientists if we are going to use machine learning to study social phenomena in a responsible and ethical manner.’

 

I came across this quote in an article in Communications of the ACM[1][2] by machine learning specialist Hanna Wallach. The article is called ‘Computational Social Science ≠Computer Science+ Social Data’.

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Qualitative Analysis Skills: A Primer Part 2

Remember the people

Qualitative research is all about understanding people.  That’s why clients want us to conduct it.  While it is easy to remember that at the ‘data collection’ stage, it can sometimes be forgotten that qualitative analysis should be about people too.

One of the challenges is that some of the methods researchers use for qualitative analysis seems to turn the fascinating insightful people who have participated in the research into a dry list of themes. Of course, identifying the themes that have emerged from the research is important, but the best research goes beyond just themes.

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