Charlotte Pearson is Client Services Manager for FlexMR. With a research background in the health sector, Charlotte is ideally placed to conduct and interpret sensitive research projects with the necessary understanding and empathy. Her project management skills are second to none.
Since 2015, we have been developing a framework which captures the style of work we do here. I thought I would explain where this idea came from:
A few months ago after a bit of a break from face-to-face groups, I walked into a group room where my participants were all sitting ready for me, and I immediately felt at home. While we shouldn’t choose our research methods on the basis of how much the researcher enjoys them, the truth is enjoying your work makes a huge difference to the outcome.
I have been observing the Artificial Intelligence (AI) community’s very impressive and clever development of Bots and expert systems for some time now. Some of the biggest tech companies such as Google, Amazon and Apple have been putting serious money into this kind of AI. Bots can do many amazing things, some of which seem to have a research application. Some can convert text to speech, some speech to text, and some can summarise text data in a fraction of a second.
But can any of them moderate?
Christopher Martin is a Marketing Specialist at FlexMR. He leads all aspects of our marketing & industry thinking, from increasing brand awareness & lead generation, improving competitive intelligence & forging relationships with key partners.