A few months ago after a bit of a break from face-to-face groups, I walked into a group room where my participants were all sitting ready for me, and I immediately felt at home. While we shouldn’t choose our research methods on the basis of how much the researcher enjoys them, the truth is enjoying your work makes a huge difference to the outcome.
I have been observing the Artificial Intelligence (AI) community’s very impressive and clever development of Bots and expert systems for some time now. Some of the biggest tech companies such as Google, Amazon and Apple have been putting serious money into this kind of AI. Bots can do many amazing things, some of which seem to have a research application. Some can convert text to speech, some speech to text, and some can summarise text data in a fraction of a second.
But can any of them moderate?
Christopher Martin is a Marketing Specialist at FlexMR. He leads all aspects of our marketing & industry thinking, from increasing brand awareness & lead generation, improving competitive intelligence & forging relationships with key partners.
Dorota Rewinska is an experienced Insight Manager at FlexMR – providers of the world leading online research platform built by experts for experts. Having overseen many large-scale, multi-method projects during the course of her career, Dorota is skilled in all research methodologies. She manages online qualitative research projects with flair and ease, matching client needs with research methods that will achieve the most insightful results.
A few weeks ago, Jane, Suzanne and I caught up in beautiful Gerroa on the NSW South Coast for a workshop on the semiotics of wellness and well-being. We wanted to identify how ideas of wellness and well-being are currently expressed in Australian culture. Gerroa proved to be an inspirational spot! We found that marketers of wellness products should bear in mind that there are at least 4 different interpretations of what this word and concept mean swirling around in Australian material and visual culture.