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The crested Bellbird is our symbol. It is a native Australian bird with a  beautiful and distinctive song that can be heard across long distances. Similarly you can be assured that our excellently-crafted research will have long-lasting impact for your organisation or brand.

 


 

Our future industry is in great hands

I ran a course at AMSRS Winter School yesterday and came away very impressed with the next generation of market and social researchers.

Our topic was one-on-ones, so we mostly talked about qual.  Several people there had just a few years' experience in research yet they seemed fully cognizant of the whole range of qual techniques, and had used many of them. Not only that, they were very committed to choosing the right method for the objectives and maintaining very high ethical standards - raising topics such as privacy, confidentiality, and dealing with sensitive issues. I was impressed.

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Innovation & Market Research: A Balance between Risk and Reward

Flex MR is world-leading online market research platform that we like to work with. Here is a blog post from them on the important topic of innovation

 

Does your business have competitive advantage that ensures a strong position in the market and can you keep it? This is one of those questions that can give a business person nightmares, but at the same time it is (probably) one of those few questions that any businessperson asks themselves again and again.

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Decoding the meaning of the Christmas meal

The Christmas meal is a complex symbol rich with meaning.

The Esomar publication RW Connect has published a semiotic analysis of how women are depicted in the media at Christmas in the UK and Australia co-authored by Susan Bell and Lynne Freeman. It shows that women have been depicted as the invisible architects of a feast.

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