What do you do when you really need to understand something? You need to think. Off the cuff, off the top of your head gut instinct is not going to work if you have a complex problem to solve. One great way to do that is to take the thinking frameworks created by people (like us) who have solved similar problems before. The framework summarises a wealth of experience into a system of thinking that can be easily followed. This is not short-cut thinking; it is it taking advantage of the thinking that others have done.
How to spot a fake: a discourse analysis of 'hope you are well?'
First of all - an apology
I recently - carelessly - allowed some people called University of Skills to access my LinkedIn address book. I now think that everyone I am (was?) connected to received an email from me saying something like this: 'Hey, Hope you are well ....' followed by a plug for the University of Skills website, which I wont repeat here. I apologise. I did not realise they would do that and I won't do it again.
In our last three-day online qual forum / discussion bulletin board (whatever you want to call it!) on financial services, consumers made posts, each post an average of words long (and some much longer). In all, our participants typed words! Compare that to our last 2 hour group: 6274 words, from 8 people.
Concepts, ads, packs, products. qual and quant, U&As.
All through our beautiful online portal. We can mix and match:
- Live chat
- Qualitative community via discussion board, and
- Online surveys
Have you noticed how Easter is changing? I don’t mean the religious festival of Easter, but the domestic one, that time of year when people take a few days off work, spend time with family, and eat chocolate.
This year in Sydney, I am seeing home retailers promoting Easter with more than just chocolate.
FlexMR is the world leading online market research platform. They have recently released a whitepaper where they discuss the potential of Chat Bots for Qualitative Research.
In this whitepaper they reference an article I wrote about the 'moves' that a moderator and a participant make during a real-time group discussion and how we can use those 'moves' as the starting point for how a Chat Bot should be designed.