images/blogimages/Bellbird-BLOG-2.jpg
The crested Bellbird is our symbol. It is a native Australian bird with a  beautiful and distinctive song that can be heard across long distances. Similarly you can be assured that our excellently-crafted research will have long-lasting impact for your organisation or brand.

 


 

Decoding the meaning of the Christmas meal

The Christmas meal is a complex symbol rich with meaning.

The Esomar publication RW Connect has published a semiotic analysis of how women are depicted in the media at Christmas in the UK and Australia co-authored by Susan Bell and Lynne Freeman. It shows that women have been depicted as the invisible architects of a feast.

Continue Reading

Print Email

The semiotics of Christmas

Lynne Freeman and I have embarked on a never-ending journey of understanding the semiotics of Christmas, starting with a social semiotic analysis of the depictions of Christmas food in UK and Australian Magazines. Since, then understanding what Christmas 'means' has become something of a preoccupation.
Some of the things we have learned:

Continue Reading

Print Email