The crested Bellbird is our symbol. It is a native Australian bird with a  beautiful and distinctive song that can be heard across long distances. Similarly you can be assured that our excellently-crafted research will have long-lasting impact for your organisation or brand.



The books that inspired me


Research News recently featured the books that inspired five AMSRS Fellows including me. These are mine and I think they speak volumes (pun intended) of the kind of work that I personally do. They are symbolic in fact! My other team members Suzanne Burdon and Jane Gregory and others who join us from time to time also bring their own special skills to our projects.

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The Bear and the Barron: Visual Rhetoric in the Frame in Trump’s Victory Speech

Chris Arning is a semiotician based in the UK. I have had the pleasure to work with Chris several times. Here is Chris giving us great insight in to Donald Trump's communication strategy, and how we use semiotics to make sense of today's world. As Chris says:

"What is unique to the semiotic enterprise is the methodology’s sensitivity to taking in and observing what other approaches neglect and another is its awareness of the meaning in the image. In addition to this, semiotics should bring a cultural memory to the task of making sense of today’s world – a world where media obfuscation and manipulation are all too common. If indeed we are entering a ‘post-truth era’ as seems to have become the received wisdom, then politics and the projection of ideology through media organs, is surely a critical facet of this. If semiotics is not relevant here, then I don’t know when or where it is?"

You can read the full article here:

Have you ever hugged Christmas? How to get more out of qualitative research

Does it really matter how you conduct qualitative research, as long as you do it right?  No not really. There are all sorts of good reasons to use all the current qual methods including ethnography and social media analysis.

The real insight comes at the analysis stage by using the right kind of analysis. Though this varies a little from country to country, from an Australian perspective there are five different types of qual analysis we can do, each one giving a different insight.

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Solving complex problems with sense-making

“You never really understand a person until you consider things from his point of view. Until you climb inside of his skin and walk around it"  1

Sense-making is a new way to think about how to research complex problems. It does that by focussing on how people ‘make sense of’ concepts, communications and marketing offers of all kinds.

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How people talk in online qual – it’s all about the moves!

Qual research is all about talk

The debate about online bulletin board qual and face to face qual usually focusses on the technology – whether it is available, and whether or not the target market is comfortable with the method. Some are and some aren’t is the short answer. 


What is more interesting to me is how to moderate with each method so we get the right result. Since so much of moderating, especially online, is talk, I have had a look at what we know about differences in how people talk online and how people talk face to face. And not just how they talk, but how they talk to each other.

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In Brief: What Makes Insight So Hard to Achieve?

Charlotte Pearson is Client Services Manager for FlexMR. With a research background in the health sector, Charlotte is ideally placed to conduct and interpret sensitive research projects with the necessary understanding and empathy. Her project management skills are second to none.

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