The crested Bellbird is our symbol. It is a native Australian bird with a  beautiful and distinctive song that can be heard across long distances. Similarly you can be assured that our excellently-crafted research will have long-lasting impact for your organisation or brand.



Sense, senses and sensibilities

Since 2015, we have been developing a framework which captures the style of work we do here. I thought I would explain where this idea came from:


So many mainstream research agencies offer the same thing -  quant and qual and 'actionable strategic insight'. Talk about boring. All the researchers working with Susan Bell Research are generalists, and we like conducting quant and qual research of all types and (blush ..) have the skills and strategic nous to do it, but saying 'we are good at quant and qual and strategic insight' is as exciting as a restaurant saying 'we sell food'.

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Enjoying face to face groups again

A few months ago after a bit of a break from face-to-face groups, I walked into a group room where my participants were all sitting ready for me, and I immediately felt at home. While we shouldn’t choose our research methods on the basis of how much the researcher enjoys them, the truth is enjoying your work makes a huge difference to the outcome.

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A Bot’s Guide on How to Moderate

I have been observing the Artificial Intelligence (AI) community’s very impressive and clever development of Bots and expert systems for some time now.  Some of the biggest tech companies such as Google, Amazon and Apple have been putting serious money into this kind of AI. Bots can do many amazing things, some of which seem to have a research application. Some can convert text to speech, some speech to text, and some can summarise text data in a fraction of a second.

But can any of them moderate?

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Customers, Consumers & Shoppers: What's the Difference?

Dorota Rewinska is an experienced Insight Manager at FlexMR – providers of the world leading online research platform built by experts for experts. Having overseen many large-scale, multi-method projects during the course of her career, Dorota is skilled in all research methodologies. She manages online qualitative research projects with flair and ease, matching client needs with research methods that will achieve the most insightful results.


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Did you know there are least 4 different expressions of wellness?

A few weeks ago, Jane, Suzanne and I caught up in beautiful Gerroa on the NSW South Coast for a workshop on the semiotics of wellness and well-being. We wanted to identify how ideas of wellness and well-being are currently expressed in Australian culture. Gerroa proved to be an inspirational spot! We found that marketers of wellness products should bear in mind that there are at least 4 different interpretations of what this word and concept mean swirling around in Australian material and visual culture.

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