Consistent with our theme of 'sense, senses and sensibilities', we do a lot of one-on-one interviewing at Susan Bell Research. I do love one-on-one interviewing because you get to know people in a way that you never can in a group discussion, whatever the format.
Here is a brief summary of the one-day course that I gave on one-on-one interviewing at the AMSRS Winter School in July 2015.It was really interesting to learn that many of the course delegates are doing more and more one-on-one interviews by phone rather than face to face, with relatively little use of technology, so far anyway.
I ran a course at AMSRS Winter School yesterday and came away very impressed with the next generation of market and social researchers.
Our topic was one-on-ones, so we mostly talked about qual. Several people there had just a few years' experience in research yet they seemed fully cognizant of the whole range of qual techniques, and had used many of them. Not only that, they were very committed to choosing the right method for the objectives and maintaining very high ethical standards - raising topics such as privacy, confidentiality, and dealing with sensitive issues. I was impressed.
According to the GRIT survey, mobile (or 'digital') ethnography is one of the top 20 emerging techniques in 2014.
Sue and Lynne Freeman started experimenting with digital ethnography last Christmas. Here, Lynne talks about what was learnt.
Flex MR is world-leading online market research platform that we like to work with. Here is a blog post from them on the important topic of innovation
Does your business have competitive advantage that ensures a strong position in the market and can you keep it? This is one of those questions that can give a business person nightmares, but at the same time it is (probably) one of those few questions that any businessperson asks themselves again and again.
The Christmas meal is a complex symbol rich with meaning.
The Esomar publication RW Connect has published a semiotic analysis of how women are depicted in the media at Christmas in the UK and Australia co-authored by Susan Bell and Lynne Freeman. It shows that women have been depicted as the invisible architects of a feast.