The crested Bellbird is our symbol. It is a native Australian bird with a  beautiful and distinctive song that can be heard across long distances. Similarly you can be assured that our excellently-crafted research will have long-lasting impact for your organisation or brand.



The Tone Analyzer service helps individuals understand the linguistic tones of their writing

Further to my earlier blog on text analytics, I have just discovered this - IBM Watson combining content analysis with tone analysis.  Very clever.

 "The Tone Analyzer service helps individuals understand the linguistic tones of their writing. The service uses linguistic analysis to detect and interpret emotional, social, and writing cues that are located within the text. The service also offers rhetorical suggestions for an author to improve the intended tone of their message.

One-on-one interviewing

Consistent with our theme of 'sense, senses and sensibilities', we do a lot of one-on-one interviewing at Susan Bell Research. I do love one-on-one interviewing because you get to know people in a way that you never can in a group discussion, whatever the format.

Here is a brief summary of the one-day course that I gave on one-on-one interviewing at the AMSRS Winter School in July 2015.1  It was really interesting to learn that  many of the course delegates are doing more and more one-on-one interviews by phone rather than face to face, with relatively little use of technology, so far anyway.

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Our future industry is in great hands

I ran a course at AMSRS Winter School yesterday and came away very impressed with the next generation of market and social researchers.

Our topic was one-on-ones, so we mostly talked about qual.  Several people there had just a few years' experience in research yet they seemed fully cognizant of the whole range of qual techniques, and had used many of them. Not only that, they were very committed to choosing the right method for the objectives and maintaining very high ethical standards - raising topics such as privacy, confidentiality, and dealing with sensitive issues. I was impressed.