How Discourse Analysis gives qualitative researchers greater insight by ‘reading between the words’ DOWNLOAD OUR DISCOURSE ANALYSIS E-BOOK NOW.
There is nothing I like better than making sense! So much of the information about market and social research on the internet is full of jargon and usually very biased in favour of the technique that company wants to promote. To counter all that, here is our collection of free ebooks about research. We think carefully and deeply about the methods we use. We make sense.
Making sense of qualitative sensory research. What it is for and how to use it - a guide for sensory marketers, product developers and sensory specialists. DOWNLOAD OUR SENSORY QUALITATIVE RESEARCH E-BOOK NOW
Information Usability Testing evaluates how well your customers use the information you want them to use. Readability testing evaluates how well they understand - make sense of - what you have written.
Susan Bell Research is an expert in this form of testing. DOWNLOAD OUR WRITTEN COMMUNICATIONS/ INFORMATION USABILITY E-BOOK NOW
Qualitative Research What it is for and how to use it. This is an e-book for people who have heard about qualitative research but are not sure what to use it for: DOWNLOAD OUR QUALITATIVE RESEARCH E-BOOK NOW