Free Resource: Making Sense

Susan Bell Research has developed a ‘sense-making’ framework for use in qualitative research. Its focus is on ‘how people make sense of things’ and brings additional insight into why people do what they do. This insight comes about because we don't focus exclusively on cognitive biases, herding instincts, personal values or whatever else to explain behaviour. Instead, sense-making combines and integrates all of these - and more - from the perspective of the individual

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Tags: Market Research, Making sense, Free Resource, sense-making

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