This consumer survey was designed and distributed by Susan Bell Research and I was fortunate enough to be the pilot tester for the survey before it was made available to the public.
This article is for people who want to use re-emerging qualitative research techniques like individual interviews, focus groups and online communities but who lack the experience to know what technique to use when.
Qualitative research has broadened - and continues to broaden - in scope as its applications and methods of delivery evolve to encompass different market trends and technologies. But is it now coming full circle?
Behavioural Economics has become accepted as fact by some people in the market and social research world. I am not one of those people.
I have three problems with it - to be fair I should say 'problems with applied behavioural economics':