The crested Bellbird is our symbol. It is a native Australian bird with a  beautiful and distinctive song that can be heard across long distances. Similarly you can be assured that our excellently-crafted research will have long-lasting impact for your organisation or brand.



What cookbooks and magazines can tell us about Christmas in Australia

I have been looking at cookbooks and magazines which feature Christmas recipes.  All were published in 2018.  I have come to the conclusion that Christmas as a cultural (rather than religious) festival in Australia has become very muddled. In research terms, I could say that the ‘narrative is incoherent’, but I think I will stick with muddled.

How can cookbooks and magazines tell us anything about Christmas?

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The 10 Best Reasons for Conducting Qualitative Research

What would marketers and other decision-makers miss if they no longer had access to qualitative research?  Here are the ten best reasons.

This is a summary of a post by Kevin Gray, who was in turn summarising a piece by John Creswell.  I agree with all of it, but have changed the wording a little.


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Our Research Reports Submitted & Cited during the Banking Royal Commission

Recently, the impact of our work was seen at a national level during the Banking Royal Commission where several of our reports were submitted for consideration.

We conduct many projects on emotional, sensitive or challenging topics, connecting with customers who are in difficult or confronting circumstances of various kinds. Our research into emotion-driven decision-making focused attention onto the impact on individuals navigating life-changing decisions about superannuation, retirement and investment.

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Three facts about complex decision-making

Deep understanding of the decision making process can enhance the way an organisation addresses the pain points of their customers and stakeholders.

Here are three key lessons we have learned in our work researching how people make difficult decisions, especially long term decisions like whether or not to retire, or whether to invest in a self-managed super fund.

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