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The crested Bellbird is our symbol. It is a native Australian bird with a  beautiful and distinctive song that can be heard across long distances. Similarly you can be assured that our excellently-crafted research will have long-lasting impact for your organisation or brand.

 

 

A discourse analysis of 'hope you are well?'

How to spot a fake: a discourse analysis of 'hope you are well?'

First of all - an apology

I recently -  carelessly  - allowed some people called University of Skills to access my LinkedIn address book. I now think that everyone I am (was?) connected to received an email from me saying something like this: 'Hey, Hope you are well ....' followed by a plug for the University of Skills website, which I wont repeat here. I apologise. I did not realise they would do that and I won't do it again.

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Twenty four thousand reasons to do online qual

In our last three-day online qual forum / discussion bulletin board (whatever you want to call it!) on financial services, 13 consumers made 219 posts, each post an average of 75 words long (and some much longer). In all, our participants typed 24,764 words!  Compare that to our last 2 hour group: 6274 words, from 8 people.

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How to Design a Chat Bot for Market Research - Whitepaper from Flex MR

FlexMR is the world leading online market research platform. They have recently released a whitepaper where they discuss the potential of Chat Bots for Qualitative Research.

In this whitepaper they reference an article I wrote about the 'moves' that a moderator and a participant make during a real-time group discussion and how we can use those 'moves' as the starting point for how a Chat Bot should be designed. 

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