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The crested Bellbird is our symbol. It is a native Australian bird with a  beautiful and distinctive song that can be heard across long distances. Similarly you can be assured that our excellently-crafted research will have long-lasting impact for your organisation or brand.

 


 

Sensemaking Explained

At Susan Bell Research we've pioneered a new approach to qualitative research that helps us understand human behaviour in a new way. We call it Sensemaking.

Sensemaking is a framework to use in qualitative research.

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Three Problems with Behavioural Economics

Behavioural Economics has become accepted as fact by some people in the market and social research world. I am not one of those people. 

I have three problems with it - to be fair I should say 'problems with applied behavioural economics':

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