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The crested Bellbird is our symbol. It is a native Australian bird with a  beautiful and distinctive song that can be heard across long distances. Similarly you can be assured that our excellently-crafted research will have long-lasting impact for your organisation or brand.

 


 

Communicating survey results fast and slow

The way market researchers have traditionally presented survey data in slide after slide of complex tables and charts can best be described as mind-numbing cruelty. The usual charts we see around are nowhere near as interesting as this one.  It is cruel to clients to impose dull complex charts on them. It is also a pretty ineffective way for our industry to communicate.  In this post, I offer some suggestions based on Fast and Slow Thinking.

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How to tell a story

I have another life, outside of SBR, as a novelist, and my novels are historical fiction*. Recently I gave a workshop on turning fact into fiction at a literary festival in Victoria. As I was working on it, Sue pointed out to me that several of my charts about turning ‘fact’ into compelling fiction are relevant to our research communication – where we try to tell a story.

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Call them vendors, they will sell

The message of this blog is that the recent trend to calling researchers and agencies 'vendors' is bad for research. 

Call them vendors they will sell; call us research designers and we will think.

Clients keep telling researchers they are doing too much selling and not enough thinking. Three examples:

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The Tone Analyzer service helps individuals understand the linguistic tones of their writing

Further to my earlier blog on text analytics, I have just discovered this - IBM Watson combining content analysis with tone analysis.  Very clever.

 "The Tone Analyzer service helps individuals understand the linguistic tones of their writing. The service uses linguistic analysis to detect and interpret emotional, social, and writing cues that are located within the text. The service also offers rhetorical suggestions for an author to improve the intended tone of their message.

http://www.ibm.com/smarterplanet/us/en/ibmwatson/developercloud/tone-analyzer.html

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