The crested Bellbird is our symbol. It is a native Australian bird with a beautiful and distinctive song that can be heard across long distances. Similarly you can be assured that our excellently-crafted research will have long-lasting impact for your organisation or brand.

Decoding the meaning of the Christmas meal

The Christmas meal is a complex symbol rich with meaning.

The Esomar publication RW Connect has published a semiotic analysis of how women are depicted in the media at Christmas in the UK and Australia co-authored by Susan Bell and Lynne Freeman. It shows that women have been depicted as the invisible architects of a feast.

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Moderating Online - A Sociological Perspective

Insights from sociology about moderating online

Written by Suzanne Burdon

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Moderating online: a linguistic perspective

Do online group participants project a persona?

The purpose of this blog is to answer these two questions:

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The semiotics of Christmas

Lynne Freeman and I have embarked on a never-ending journey of understanding the semiotics of Christmas, starting with a social semiotic analysis of the depictions of Christmas food in UK and Australian Magazines. Since, then understanding what Christmas 'means' has become something of a preoccupation.
Some of the things we have learned:

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