Reading between the words
To make sense of the 'voice' of a brand or an organisation, we realised that we needed to go beyond primary research and draw on our academic heritage in linguistics. So, we developed a desk-based discourse analysis tool called Syllabell to diagnose your brand or organisation's voice using your existing written material like websites, letters, annual reports and newsletters.
Syllabell diagnoses how your organisation or brand communicates through language - its 'linguistic palette'.
It is also a quick way to define your competitive context through analysis of the language used on competitors' websites or social media.
Visit our Resources page for free books and webinars on these topics.