We can test your customer-facing documents such as letters, brochures, forms, policy documents and statements to assess whether they have been written in plain language.

We are linguistics-trained professional market researchers who have been members of the plain language movement for many years. We also incorporate Information Design principles into our work. and work with plain language trainers.

Resources

Read here about Research-based Document Design. We have an ebook on How to Test Written Communication

and some useful blog posts:

http://www.sbresearch.com.au/index.php/bellbird/121-why-you-shouldn-t-test-written-communications-in-focus-groups

http://www.sbresearch.com.au/index.php/bellbird/99-three-tips-for-testing-disclosure-labels-and-claims

 

Case Study - an Industry Super Fund 

Senior Executives of an Industry Super Fund were in disagreement. One executive felt that the language of the brochures and statements the Fund sent to some members was unnecessarily complex. Supporting this view was the number of queries coming into the call centre any time a new communication piece went out. Another executive argued that these Fund members were sophisticated investors who would understand the language used.  The Fund commissioned Susan Bell Research to conduct research with Fund members. It turned out that the first executive was right. We helped the organisation resolve an ongoing debate and showed them how to re-write their documents to make them clearer.

Tags: Market Research, Language, Information design, Plain language, Plain English

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