Making sense

Making sense is our reason for being

We help our clients understand how people make sense of the world around them.

How do your customers or prospects make sense of the complexity of brands on offer in your market?  How do they navigate their way through complex decisions like retirement? How do they know how to protect themselves in cyberspace?

To answer questions like these, we have developed extensive skills in understanding:

  • people: needs, drives, perceptions and attitudes of consumers, customers, stakeholders, citizens, and business decision-makers
  • language: the words our customers use, the labels they use for things, and the terms they understand 
  • culture: the cultural assumptions that people make, and the cultural norms in this category

 The rest of this website and our BellBird blog give you examples of our approach.

Tags: Language, Making sense, sense-making, Decision Making

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