What is sensemaking?

Original thinking about decision-making

This is not just a new method or technique it is whole new way of thinking about market, social and customer research.  Sense-making in market and social research is an idea that we have had to help our clients make sense of the behaviour of customers, citizens, and stakeholders.  This is fresh thinking - you will not find this kind of research anywhere else.  We are always happy to challenge existing ways of doing things.

To find out more go to When to use sensemaking'

Tags: sense-making

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